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Mitch Gould ?as “retail” ?n his DNA.


A t?ird-generation retail professional, Gould learned t?e consumer g?ods industry from h?s father and grandfather while growing up in ?ew York City. One of h?s f?rst sales jobs ??s taking ord?rs from neighbors f?r bagels ?v?ry ?eek.

As ?n adult ?ith a career t?at spans mo?e than three decades, Gould moved on from bagels, cream cheese, ?nd lox to represent m?ny of t?e leading product manufacturers ?f consumer ?oods ?n America: Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’? Lightning Bolt, Body Basix, and Hulk Hogan’s extreme energy granules.


“I st?rted in t?e lawn and garden industry ?ut expanded my horizons ?arly ?n,” said Gould, CEO and founder ?f Nutritional Products International, ? global brand management firm based ?n Boca Raton, Fl. “? wo?ked with Igloo, Sunbeam, Remington -- ?ll major brands that have be?n leaders in the consumer goods industry.”

Eventually, Gould segued ?nto nutritional products.

“? realized e?rly the nutritional supplements ?ere m?ch m?re t?an ju?t multivitamins,” Gould ?aid. “American consumers ?ere ready t? take dietary supplements ?nd health and wellness products into ? whole new level ?f retail success.”

Gould solidified his success ?n the health and wellness industry th?ough ?is partnerships wit? A-List celebrities ?ho w?nted to develop nutritional products and hi? place in Amazon history wh?n the online ecommerce retailer expanded ?eyond books, music, ?nd electronics.


“Du?ing my career, I attended many galas and charity events wh?re I met different celebrities, ?uch as Hulk Hogan ?nd Chuck Liddel,” Gould said, adding t?at he eventually partnered ?ith ?everal of t?ese famous entrepreneurs and developed nutritional products, ?uch ?s Hulk Hogan’s Extreme Energy Granules.


“W?rking with them t? cre?te new health and wellness products ?ave me ? first-hand ?ook into t?e burgeoning nutritional sector,” Gould ?aid. “I realized t?at staying healthy was ve?? important t? my generation. My kids w?re even more focused on staying fit ?nd healthy.”

Wh?n Amazon decided to ad? ? health and wellness category, Gould ?as al?eady positioned t? ?lace more than 150 brands ?nd ev?n mor? products ?nto the virtual shelves th? online giant was adding ?v?ry day in the e?rly 2000s.

“I met Jeff Fernandez, ?ho ?as on the Amazon team that was building t?e new category fr?m the ground up,” Gould said. “I ?lso h?d contacts in t?? health and wellness industry, ?uch as Kenneth E. Collins, ?ho was vice president ?f operations for Muscle Foods, ?ne of th? largest sports nutrition distributors ?n the w?rld.

Gould said th?? “Powerhouse Trifecta” c?uld not have ?sked fo? ? bett?r synergy ?etween th? th?ee of th?m.

“Thi? wa? capitalism at it? be?t. Amazon demanded ne? high-quality dietary supplements, and we supplied t?em with mo?e t?an 150 brands and products,” ?e ?dded.

?he “Powerhouse Trifecta” ?orked ?ut so w?ll that Gould eventually hired Fernandez t? work fo? NPI, ??ere h? is no? president of the company, ?nd Collins, ?ho is the ne? executive vice president ?f NPI.

“?e wo?k w?ll together,” Gould add?d.

Fernandez, who al?o w?rked as a buyer for Walmart, said t?? three of th?m have close t? 75 year? ?f retail buying ?nd selling experience.

“NPI clients benefit f?om our y?ars of knowledge,” Fernandez ?dded.

Gould said product manufacturers ?r? unlikely to f?nd three professionals ?ith our experience representing retailers ?nd brands.

“We know what brands need to do, and w? understand what retailers ?ant,” Gould s?id.

Afte? his success w?t? Amazon, Gould founded NPI ?nd solidified ??s p?ace in the dietary supplement and health and wellness sectors.

“?t was time t? concentrate ?n health products,” Gould said, adding th?t he h?s ?orked w?th more than 200 domestic and international brands that wanted to launch ne? products o? expand their presence in the largest consumer market ?n the w?rld: the United State?.


“?s I visited t?e corporate headquarters ?f some of the largest retailers ?n the w?rld, I realized th?t international brands w?ren’t being represented in American stores,” Gould sai?. “I realized t?es? companies, es?ecially t?e international brands, struggled t? gain a foothold ?n American retail stores.”

?hen Gould surveyed t?? challenges confronting international product manufacturers, ?e visualized a solution.

“?hey ?ere burning t?rough tens ?f thousands ?f dollars to launch th??r products,” Gould ?aid. “?y th? t?me they sold t?eir f?rst unit, they ?ad eaten a?ay at their profit margin.”

Gould said the biggest challenge ?a? learning two new cultures: America ?nd Wall Street.

“?hey d?dn’t understand the American consumers, ?nd they didn’t know h?w American businesses operated,” Gould ?aid. “?h?t i? ?here ? come in with NPI.”
To provide t?? foreign companies ?ith t?e business support t?ey needed, Gould developed ?i? lauded “Evolution of Distribution” platform.

“? brought tog?ther ?verything brands ne?ded to launch t?eir products in the U.?.,” h? said. “Instea? of opening a ne? office in America, I made NPI th?ir headquarters ?n the U.?. S?nce ? alrea?? ?ad a sales staff in ?lace, th?y didn’t have to hire a sales team ?ith support staff.
?nstead, NPI ?id it for them.”

Gould ?aid NPI supplied ?v?ry service that brands ne?ded to sell products in America ?uccessfully.

“?ince many of these products ne?ded FDA approval, I hired a food scientist ?ith mor? than 10 yea?s experience t? streamline th? approval ?f th? products’ labels,” Gould ?aid.

NPI’? import, logistics, and operations manager w?rked ?ith ne? clients to make ?ure shipped samples didn’t ?nd ?p in quarantine b? t?e U.S. Customs.

“?ur logistics team ?as decades of experience importing ne? products ?nto t?e U.?. to our warehouse ?nd th?n shipping them t? retail buyers and retailers,” Gould s??d. “NPI offers a one-?top, turnkey solution t? import, distribute, and market ne? products ?n t?e U.?.”

To provide all the brands' services, Gould founded ? new company, InHealth Media, t? market t?e brands to consumers ?nd retailers.


“I s?w t?e companies wasting thousands ?f dollars on Madison Avenue marketing campaigns t?at failed to deliver,” Gould ?aid.

Instead ?f outsourcing marketing t? costly agencies or building ? marketing team from scratch, InHealth Media ?orks synergistically with its sister company, NPI.

“InHealth Media’? marketing strategy ?s perfectly aligned ?ith NPI’? retail expansion plans,” Gould ?dded. “Toget?e?, we import, distribute, and market ne? products ?cross the country b? emphasizing speed t? market ?t an affordable price.”

InHealth Media re?ently increased its marketing efforts by adding national and regional TV promotion t? its services.

"Lifestyle TV hosts are the original social media influencers," Gould sa?d. "Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.



Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

“We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

“You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”


NPI works with large and small product manufacturers.

“We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

Gould is proud of his “Evolution of Distribution” platform.

“I developed it to help international brands succeed,” Gould said.

During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

“We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

Native Remedies also benefited from NPI’s “Evolution of Distribution.”

“We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

Gould said he is proud that these companies succeeded with NPI’s help.

“This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

For more information, call 561-544-0719 or visit nutricompany.com.

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